Influencer marketing is an effective way to market your products. Social media and other media platforms are a fantastic way to promote your business. A recent study from Tomoson has said that for every $1 a company invests in influencer marketing it earns $6.50. The top 13 percent of companies that use influencer marketing earn…
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The first thing Melissa Ben-Ishay did when she was fired was call her brother. He told her to go home and bake her famous cupcakes, reassuring her that they would figure out how to turn her hobby into a business. Within only a week, Baked by Melissa was up and at it. After 14 stores…
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The renowned motivational writer and speaker Dr. Stephen R. Covey once said, “Motivation is a fire from within. If someone else tries to light that for you, chances are it will burn very briefly.” What is motivation? There are two types of motivation: Intrinsic: Motivation that comes from within us. Extrinsic: Motivation that comes from…
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At my previous place of employment, personality differences and talents were recognized. Extroverts sometimes got all the attention, but it was the introverts who remained an interesting & intriguing bunch of people. Introverts tend to think before they speak, they listen more than they talk, they spend time with a tight group of friends and…
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Warren Buffett’s name has become synonymous with successful investment and capacity to manage a business. From reading about his life, one can identify 8 distinct methods he used to become a successful businessman. These are some things I have learned from my personal study of Buffett’s life while building my Kyani business. Study Up Many people…
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As a Kyani business owner, I regularly see how important it is to take care of business as well as keep my body healthy. Doing so keeps me focused on the industry of health and wellness as well as skincare. I have found that staying up to date with industry trends affords me the advantage…
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As a Kyani Blue Diamond, I have learned that emulating the successful traits and work ethics of successful people surrounding you can indeed increase your level of success. Taking that one step further, though, reading about successful people, their habits and their journey to success can be just as rewarding. The following is one of those…
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The Super Bowl has been dubbed “The Marketer’s Holiday” for good reason. With $5 million for a mere 30-second spot, the Super Bowl is one of the highest-grossing media events in the world. Because of its immense price, only the biggest and most competitive brands participate in the advertisement circus. Though your business may not…
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In our current society, working as a mother is the rule rather than the exception. 70 percent of moms with children under 18 work and more than 75 percent of those moms have full-time jobs. For 40 percent of U.S. households with children under 18, mothers are the primary or sole earners. Making money while…
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I have learned that relationships you build with employees, customers, advisors, and investors are the lifeblood of your company. I thought I understood this fairly well as an employee of a few companies, but it was not until I started my own Kyani business that I truly learned just how important this is. When you are…
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